We have entered into an operation and production arrangement with AB-INBEV India Pvt. Ltd. for our brewery plant to manufacture 30,00,000 cases annually of their brands such as Budweiser and Budweiser Magnum.
Due to the close proximity of this project to the Mumbai market, we are be able to meet the high demand of beer in Mumbai. As per our analysis we have established that Maharashtra is a good market for beer manufacturers as the demand for the same is on higher side because of increased per capita income of people and due to a boom in information technology and other industries.
The life style of the population is changing fast with globalization and the consumption of beer is on the upward trend. It is precisely for this purpose that we have expanded the brewery plant's capacity from 2.50 lacs HLPA to 5.00 lacs HLPA. At present we envision that this expanded capacity will be utilized for contract manufacturing while the company slowly develops its own brands in due course of time and introduces them to the market in a few years.
For our IMFL Bottling Unit, we have entered into a manufacturing arrangement with Pernod Ricard India Private Limited to bottle their popular IMFL brands such as Royal Stag, Blender's Pride, Imperial Blue and Master Blend. Privilege Industries Limited is set to achieve high targets and make its presence felt in the alcoholic beverage markets. As a part of its future expansion plans, the company is keen on exploring markets in the states of Orissa, Tamil Nadu, West Bengal, Goa, Assam, Andhra Pradesh, Karnataka, M.P. and U.P.